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De'Longhi Group
E-commerce Solutions for De'Longhi Group
Case Study:
Comprehensive E-commerce Platform for De'Longhi Group (CIS Region)
ROI:
30% Sales Through E-commerce and 10% Increase in Overall Sales
Company Overview:
De'Longhi Group is a global leader in home appliances, with a strong presence in the CIS region, offering premium products like De'Longhi, Braun, Kenwood, and Nutribullet. The company focuses on innovation and quality, with operations across multiple countries in the region.
Before:
De'Longhi Group managed separate, inconsistent e-commerce sites across multiple regions, leading to inefficiencies, lower conversion rates, and missed opportunities for additional services.
After:
A unified platform for managing all e-commerce activities across nine countries was established, significantly improving efficiency and increasing the share of sales through e-commerce to 30%. Overall sales through e-commerce channels increased by 10%.
What We Did:
Created a centralized e-commerce management platform integrated with internal and external systems. Developed a landing page generator for seamless management and localization of e-commerce sites. Introduced new digital services, including subscription-based coffee delivery, registration for warranty and repairs, and the purchase of accessories. Optimized e-commerce costs by 40%, resulting in significant savings and added revenue through digital transformation of additional services.
